The task
An esthetician from Bonao in the Dominican Republic was looking for an elegant one-page site for her skincare center. The one main requirement: a client must be able to book through WhatsApp. Spanish, the beauty niche, a small town.
The brief was open, and by the time we submitted it had over 135 entries. Nearly all were mockups on stock photos with invented copy: a pretty model from a photo bank, “Lorem ipsum”, a price list with numbers out of thin air. None of them said anything about the client herself.
Why, and what the idea was
The idea is simple: make a page about her, not about an abstract spa. Her Instagram already had everything: the stamp logo, the banner with services in her cabin, her slogans, her phone, photos from work. We built the page from that and invented nothing. Neither the brief nor her Instagram has prices or a street address, so the site has none either.
The second half of the idea is about booking. A client finds the center on Instagram but can only book by starting a conversation from scratch. On the page every button opens WhatsApp with the text already written, for example “Hola Maileny, quiero información sobre la limpieza facial”. All that is left is to press send. Each of the five services has its own button and its own text.
How it went
| When | What happened |
|---|---|
| Stage 1 | Brief analysis and over 135 other entries. Decision: build from the client’s real Instagram, not from stock |
| Stage 2 | Collecting facts from Instagram: logo, services from the banner in the cabin, slogans, phone, photos. What we could not find (prices, address) stayed off the site |
| Stage 3 | Spanish copy. LanguageTool gave 51 remarks, all false. An independent editor agent: 0 serious errors, 15 of 18 suggestions accepted |
| Stage 4 | Markup: a first screen with a ring of text in the style of her stamp, a promo strip, services, about, steps, gallery, reviews, contacts. Responsive down to 375 px |
| Stage 5 | Demo published on Vercel, screenshots for the submission |
| Stage 6, the same day | Submission. Surprise: the platform does not accept an entry with a Trust Score below 35, a new account has 15. Linking a social account gave +20. Submitted as entry #136 |
Tools and method
One HTML file with no build step: markup, styles and script inside. Booking through WhatsApp click-to-chat links: each button carries its own ready text for a specific service. The demo is hosted on Vercel.
The Spanish was checked twice. First LanguageTool: 51 remarks, every one turned out to be false on inspection. Then an independent editor agent that was given only the text, without the context of the task: zero serious errors, 18 suggestions, 15 of them accepted.
Facts about the business come only from her Instagram and the brief. The reviews on the page are samples, and they are labeled as samples right on the site, with a note that the final version will replace them with real ones from her pinned stories.
Result
First screen: her line from the bio “Una piel sana demuestra el amor con el que te tratas”, a round photo inside a rotating ring of text in the style of her stamp logo, a “Reservar por WhatsApp” button and a phone number for those who prefer to call.
Then a promo strip for laser on Tuesdays and Fridays, five services (facial cleansing, hydrating facial, microdermabrasion, diode laser hair removal, personalized care) each with a WhatsApp button, an about block with her handwritten slogan, three booking steps, a gallery from her Instagram, sample reviews, contacts with a map of Bonao. A floating WhatsApp button on every screen, responsive down to 375 px with no horizontal scroll.
What we do not know: whether the client will pick our entry. We did not measure the conversion of this page, it is a demo for an open brief, not a live site.
Mistakes and what we took from them
